I've never done an analysis of a trailer before. Trailers are such contentious pieces of entertainment. Some people wait with bated breath for the release of trailers, and ogle them ten, twenty, a hundred times before the movie arrives in theaters. For them, anticipation reaches a fever pitch--and they are often disappointed, as I was with the release of Spider-Man 3. I had watched the trailer so many times that the real film paled in comparison to the ideal film that reeled around in my head. My feelings were kind of hurt.
Other folks avoid trailers as if they were sources of eye infection. The idea behind swearing off a trailer is that you want to come into the movie fresh, on its own terms, free of bias and expectation. I believe I adopted this method before seeing The Grand Budapest Hotel. I knew it was a critically acclaimed Wes Anderson film, so I needed no further information to convince me to see it. Thus, I had an excellent movie-watching experience in which Anderson's colorful world unfolded before my very eyes, complete with unexpected cameos and untainted gags.
Right now I fall in between these two camps. Ideally I like the purism of the second approach, as it seems the most fair to let a movie express itself outside the dirty, necessary confines of advertisement. On the other, trailers are exciting. They give you a glimpse into a new world and let you hope for the best.
It's with both of those attitudes in mind that I dig into an analysis of the hot-off-the-presses Avengers: Age of Ultron trailer. There was no way I was going to avoid this one, especially because we all already have loose expectations about the film. Why not use it as a platform for speculation and observation? Besides, the movie doesn't come out until May. We'll both have forgotten that I wrote this by then.
See my Age of Ultron review here.
